Earning Money through Ad Clicks Business Model

[Diana]

In affiliate marketing, you sell products owned by other people. You are effectively working as a salesperson that gets paid for every unit sold.

When you earn money by selling ad clicks, you are giving those affiliate marketers (and the companies they represent) a place on which to put their ads – usually, a website you own.

Courtesy of Seobility

These ad placements are run by ad networks, such as AdSense. You get paid a percentage of the fee those ad networks charge their advertisers.

You don’t have to create or promote a product of your own (though you can). You are simply renting out some space on your site so that other people can advertise.

Note that you don’t have direct control over whose ads are placed on your site. However, you can usually decline certain companies or categories, and the ad networks try to match ads to the site’s niche.

Why is the Ad Clicks Business Model a good option for people who want to build online income streams?

Because if you can build a website (blog, forum or video channel) that gets regular traffic, you can grow your income as the blog grows.

It can even generate a full-time income for you!

That’s a big “IF” – you need to figure out how to regularly create news, entertainment or information that people want to consume. And people need to be able to find that information.

Let’s look at three factors: niche selection, content creation, and traffic generation.

Niche Selection:

A key factor to the success of this business model is the niche you choose. Some people blog about their hobbies and passions – which is perfectly fine! If you love goat yoga and can attract the attention of other fans, you might as well get paid a little for site visits.

Other people create blogs based on keyword research – they look for general issues that are of interest to others (health, wealth and relationships are of evergreen interest). Then they narrow those down to find specific niches that are not already dominated by huge competitors.

(You might want to read this article, Do You Need to Be Passionate About Your Niche?)

An easy way to see what we mean by narrowing down a niche is to go to Amazon.com and look at sub-categories within major categories.

For example, if you go to the Health, Household and Baby Care category, you will see these sub-categories:

• Household Supplies
• Vitamins & Diet Supplements
• Baby & Child Care
• Health Care
• Sports Nutrition
• Sexual Wellness
• Medical Supplies & Equipment

Those sub-categories are further segmented. For example, under Baby Care, you will see:

• Baby Formula
• Bath, Hair, Skin Care
• Diaper Care
• Health Care
• Baby Wipes
• Training Pants

There is even MORE segmentation. Under Baby Formula, you will see:

• Formula
• Beverages
• Cereal
• Snacks

Given the sheer number of websites, you will probably need to focus your blog on one of the sub-categories, not the main category. There are simply too many competitors. It is also easier to speak to an audience with very specific needs.

Elsewhere in this forum we offer several training videos on the topic of Keyword Research, and we encourage you to check those out. You’ll get a better understanding of WHY and HOW to find a niche that can make you money.

Content Creation:

Once you’ve determined the topic for your blog, you need to determine how you’re going to get content – the posts (videos, infographics, etc.) that are going to fill up the site.

How do you know what to write about?

If you have personal, authoritative knowledge of that niche, just start writing! Think about questions that come up often, or pain points, and what people wish they’d known before they got started.

You can get ideas using some of the keyword research tools covered in other training. There are also free websites that will give you ideas.

There are other ways to find or create content. (See the article “Sources for Website Content” for more detail.)

1.  You can hire a writer.
   A good place to look online is at Fiverr.com or Legiit.com.
2. You can find PLR (private label rights) content.
   This is pre-written content for which you purchase a license to use. Note that this is typically not the highest quality – you will want to edit – but it can augment your writing efforts.
3. You can use article writing tools.
   Some of the modern AI content writers are surprisingly good. You enter topics and sub-topic ideas, and it will write articles that you can then use as-is or edit to suit. Some of them will even automatically post articles with images and videos directly to your blogs.
4. You can use RSS feeds.
   An RSS (Really Simply Syndication) feed is a tool that delivers simple, frequently updated text files from a publisher to a consumer. They are often used for News feeds. For example, the Associated Press offers RSS feeds on many different topics. You can embed content from those feeds on your blog.

Traffic Generation:

New bloggers hope that site traffic (visitors) will increase without too much effort. However, that is rarely the case. It takes planning, patience, and production of content.

Planning refers to the niche selection as mentioned earlier, but it also refers to a site that is set up properly. Websites that are slow, hard to navigate and amateurish will not be trusted by the people who DO find them. Which means they won’t click on the ads!

SEO (search engine optimization) can also be a huge driver of organic (free) website traffic. Understanding the search terms (keywords) that people use to find your site, and how competitive they are, will help you craft content that matches what people are looking for. There are excellent SEO tutorials elsewhere in this forum.

A commitment to continually publishing quality content is also essential. Think of it this way: who are you more likely to see as an authority, the guy with the single article on a one-page website, or the gal who has published hundreds of great articles on her blog over the last few years?

Publishing an article gives Google a reason to look at your site again. It gives Google more search terms for which it might put a post on page 1 in search.

Don’t neglect the other ways you can drive traffic, personally. You can publish your articles on a Facebook page you own, for example, or share posts on News websites to get new “eyeballs” on them.

While employing ad clicks as a way to earn online income is not the fastest model, it can be a reliable and growing way to earn money.

And once you learn what works, you can create more blogs on more topics to earn more money.

Suggested Reading:
Our forum about Business Models and Income Streams

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