Google’s Content Guidelines – Literally

[Marcus]

ICYMI – Google has updated their quality guidelines as it relates to Page Quality, E-A-T (now E-E-A-T,) YMYL, etc.

Link to PDF (I recommend downloading it:) https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

I would give you a TLDR version but you probably should scan it yourself. Lots of important pieces of information and I don’t want to leave any thing out.

One important thing to keep in mind:

Google has a manual team looking at search results and update their A.I. on low quality sites/pages. This guide is exactly what they look for and what they are teaching the A.I. to evaluate.

Another thing I determined from this on my own is just how important using schema is becoming to ranking. A.I. is heavily reliant on structured data to its learning. Schema makes it easy to ingest, learn, and add your page to SERPs.

Also, take a long look at YMYL (Your Money or Your Life) categories of content. They have broadened what they include and provide more details on how they evaluate it for ranking. You should know this before diving into a niche like this, as it could take a LONG time to rank based on their new(ish) criteria.

Enjoy….?

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• This topic was modified 9 months, 2 weeks ago by Marcus.

[robbyz]

Do you see Google adjusting it’s backlink evaluation process for tier 2 links and beyond to also include things like structured data? Does this affect any part of your YIVE Authority site training strategy?

[Marcus]

Since we’ve integrated YIVEWriter, we are able to elevate the content of YIVERanker tiered links to pass spam rules and A.I. evaluation.

We will be introducing Schema tools in 2023 for YIVESites.

I will be adding a Schema video to the Authority Site Training sometime next month.

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