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June 20, 2022 at 2:21 pm #767DianaKeymaster
In September 2021, Marcus (YIVE Founder) shared this screenshot and explanation of what he did.
Here’s the transcript, expanded to include answers to questions he was asked.
Image Below: Keyword Research for Client
Most keywords were moderate in competition, according to Ahrefs.
Less than 200 visits per month organically, less than 10 leads per month organically. Site is 1 year old, about 20 pages.
Client Success KPI (Key Performance Indicators): Traffic > 1,000 visits per month; Leads conversion rate at least 10%
1 – Signed this client June 1 (insurance industry)
2 – Did on on-page SEO updates
3 – Did Foundation Accounts by June 15 (foundation accounts are essentially social accounts for the website’s “brand” – more explanation is in the YIVERanker training.)
4 – Started one blog post per week (a virtual assistant – VA – wrote the posts, using the keywords given. The client would edit and polish the posts.)
5 – Blog posts published with internal linking to key pages (pages we want to rank.)
6 – Added RSS feed of blog to YIVERanker with Pegasus strategy, 1 Run per post. Used the content generator built into YIVERanker.
Image: Google Analytics screenshot; red arrow indicates start date of YIVERanker; typical retraction of rankings in mid-August before surging ahead again.
8 – 5,000 unique visits in July and August
9 – Goal conversion rate (Leads) at 19% (over 1,000 leads)
(Remember, at the start – client’s site got fewer than 200 visits per month organically, less than 10 leads per month organically.
Client just upgraded their $1,500/mo. contract to $6,000/mo. (New KPI is 2,500 leads at that higher price point. Leads were triggered by form submissions – visit to a thank you page for an insurance quote – which shows in Analytics.)
Marcus says – You can do this!
Local Client Services Business Model
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